an independent compensation consulting and research firm focused on innovative and customized solutions

About Coda

Coda Advisors is an independent advisory practice. On behalf of boards and management, we serve private and public companies, tax-exempt organizations, and academic institutions.

In addition, we assist our individual clients with new hire contracts and renewals. We specialize in analyzing complex equity awards and evolving compensation trends, ensuring our clients are positioned for success in a dynamic market.

Why Coda?

1. OUR CONSULTANTS HAVE 50 YEARS OF COMBINED EXPERIENCE ADVISING LEADING COMPANIES

Our consultants have been advising leading companies on their human capital needs, and have established a proven record of working collaboratively since founding FW Cook's San Francisco office in 2005.

2. WE OFFER A FULL SUITE OF COMPENSATION CONSULTING SERVICES AND RESOURCES

While Coda has the same resources, data capabilities, and service offerings as any competing firm, we are differentiated by our consultants' individual judgment, institutional client knowledge and relationships, and extensive experience advising other companies.

3. FLEXIBLE AND PERSONAL APPROACH

Coda offers a uniquely client focused and flexible approach. We are investing in technology platforms to enhance client project visibility, security, and communication, and offer lower billing rates and flexible fee arrangements. Unlike larger firms, we work on a team-based approach where consultants share their collective experience with every client at no additional cost.

Experience


Our team leverages extensive experience from prior engagements with the technology, life sciences, gaming and entertainment, utility, and services industries.

FINANCE

Oportun
Visa
WesternUnion

GAMING

ElectronicArts
IGT
StarsGroup

GENERAL INDUSTRY

BlueShield of CA
Hertz
Ingram Micro

CANADA

Blackberry
Open Text
Westport Fuel Systems

TECHNOLOGY

CallidusCloud
Chegg
EVgo
Hortonworks
IBM
Keysight Technologies
Lightning eMotors
Lyft
Medallia
NCR
Red Hat
RingCentral
Seagate
SERES
Shutterfly
Teradata
Verisign
VMware
Workday
Xerox

LIFE SCIENCES

Agilent
Allergan
Genentech
Incyte
Integer
Johnson & Johnson
MEI Pharma
Tactile Medical
USANA  
Varian Medical Systems

UTILITIES

El Paso Electric
Hawaiian Electric
NV Energy
PG&E
Portland General
‍San Jose Water
Southwest Gas

SERVICES

CACI
Jacobs
Korn/Ferry
URS

Our Team

James Kim, Co-Founder

Mr. Kim was previously a Managing Director and member of the Board of Directors at FW Cook, where he worked for 22 years until his retirement in 2019. He is a frequent speaker at national conferences including those sponsored by the American Bar Association (ABA), the National Association of Stock Plan Professionals (NASPP), and the National Association of Corporate Directors (NACD). Mr. Kim holds a Bachelor of Arts in Economics from the University of Chicago and an MBA from the University of Chicago Booth School of Business.

Raymond Tsang, Co-Founder

Mr. Tsang previously served as a Senior Consultant at FW Cook’s San Francisco office, where he worked for eight years. He has experience in all areas of compensation consulting, including total compensation reviews, short- and long-term incentive program design, non-employee director compensation, and severance / change-in-control policies. Mr. Tsang has worked with companies across a wide range of industries, from early stage IPOs up to mature Fortune 500 clients. He holds a BBA in Finance from the University of Wisconsin – Madison.

Services

By separating benchmark reporting from advisory services, we provide you with the option of obtaining standardized reports through Coda Analytics or engaging our experienced consultants at Coda Advisors for added support and guidance.

Develops standardized reports covering competitive comparisons in the following:

  • Top 5 executive pay
  • Annual bonus design
  • Long-term incentive design
  • Aggregate share usage
  • Potential dilution
  • Board compensation
  • Change-in-control & severance
  • Stock ownership guidelines
  • Peer group analysis
Reports

Strategic guidance and advice on all executive and board compensation matters:

  • Peer-group development
  • Total compensation program review
  • Incentive plan design and development
  • Specific plan reviews (e.g., equity plan, employment agreement, severance)
  • Pay-for-performance assessment
  • CD&A drafting and review
  • Say-on-Pay support
  • Shareholder outreach
Services

Your data, your choice

Contrary to conventional practices, consulting and data analytics can operate independently of each other. We give you control over your data and the freedom to choose your consultant.
Coda Analytics can be used:
  • On a standalone basis
  • In partnership with the Coda Advisors team as your independent consultant
  • In conjunction with advisory from your existing compensation consultant

For more information, please submit a form and we will be in touch as soon as possible.

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